Season 3 Episode 6 - An insider's perspective on the evolution of the music industry.

Show Notes

  • (81m30s)  You’re going to need to do a pitch deck as part of your strategic marketing plan
  • (78m49s)  There’s an opportunity here
  • (75m15s)  It’s not about you
  • (73m7s)  If you’re not brand ready, they’re not gonna wanna partner with you
  • (70m42s)  It’s about finding a way to get it out there
  • (67m13s)  Owned by Rick James
  • (63m41s)  What’s one of the first things that comes to your mind?
  • (62m44s)  There’s mistrust in all industries
  • (60m16s)  Who’s the CEO of this band?
  • (57m37s)  What might make sense might not be best for you
  • (55m45s)  Got told no, and tweaked it
  • (53m15s)  What is your definition of success in this industry?
  • (51m7s)  How do you compete with the other artists out there today?
  • (49m0s)  For some reason folks have a fascination with watching people who’ve been put up on a pedestal fall from that pedestal
  • (48m0s)  They see that these artists are people
  • (45m7s)  You gotta earn that loyalty
  • (42m50s)  The legend of Shep Gordon
  • (40m59s)  It’s important to have a working knowledge of all these things
  • (39m27s)  As an artist you’ve gotta want to learn
  • (35m40s)  You are your owner, and you can be successful on your own
  • (31m48s)  Everybody is streaming but no one is downloading
  • (29m33s)  Then Spotify happened
  • (27m1s)  People think that music should be free
  • (26m9s)  Music is very personal to people
  • (21m30s)  The partnership of sound
  • (20m2s)  Marriage between Madison and Vine
  • (19m15s)  Why do these brands want to partner with music?
  • (18m25s)  If you want to form a truly long term partnership with a brand you better believe in that brand
  • (17m2s)  Putting your strategic partnership plan together
  • (15m40s)  How do we translate that to brands?
  • (15m25s)  It’s digital distribution and community building
  • (13m14s)  The Groupie Effect
  • (11m38s)  What are some of the ancillary ways that people are making money now?
  • (9m30s)  Let’s talk about the evolution (music)
  • (8m0s)  How creative can you be?
  • (6m50s)  They’re always putting out content
  • (5m35s)  There were no rules
  • (3m57s)  New business models for music
  • (2m33s)  The whole thing about music and musicians is the stories
  • (0m24s)  Let’s do a quick introduction...
BDT

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