Season 3 Episode 6 - An insider's perspective on the evolution of the music industry.
Show Notes
- (81m30s) You’re going to need to do a pitch deck as part of your strategic marketing plan
- (78m49s) There’s an opportunity here
- (75m15s) It’s not about you
- (73m7s) If you’re not brand ready, they’re not gonna wanna partner with you
- (70m42s) It’s about finding a way to get it out there
- (67m13s) Owned by Rick James
- (63m41s) What’s one of the first things that comes to your mind?
- (62m44s) There’s mistrust in all industries
- (60m16s) Who’s the CEO of this band?
- (57m37s) What might make sense might not be best for you
- (55m45s) Got told no, and tweaked it
- (53m15s) What is your definition of success in this industry?
- (51m7s) How do you compete with the other artists out there today?
- (49m0s) For some reason folks have a fascination with watching people who’ve been put up on a pedestal fall from that pedestal
- (48m0s) They see that these artists are people
- (45m7s) You gotta earn that loyalty
- (42m50s) The legend of Shep Gordon
- (40m59s) It’s important to have a working knowledge of all these things
- (39m27s) As an artist you’ve gotta want to learn
- (35m40s) You are your owner, and you can be successful on your own
- (31m48s) Everybody is streaming but no one is downloading
- (29m33s) Then Spotify happened
- (27m1s) People think that music should be free
- (26m9s) Music is very personal to people
- (21m30s) The partnership of sound
- (20m2s) Marriage between Madison and Vine
- (19m15s) Why do these brands want to partner with music?
- (18m25s) If you want to form a truly long term partnership with a brand you better believe in that brand
- (17m2s) Putting your strategic partnership plan together
- (15m40s) How do we translate that to brands?
- (15m25s) It’s digital distribution and community building
- (13m14s) The Groupie Effect
- (11m38s) What are some of the ancillary ways that people are making money now?
- (9m30s) Let’s talk about the evolution (music)
- (8m0s) How creative can you be?
- (6m50s) They’re always putting out content
- (5m35s) There were no rules
- (3m57s) New business models for music
- (2m33s) The whole thing about music and musicians is the stories
- (0m24s) Let’s do a quick introduction...