Placeholder Image

One essential part of building an audience for your content is making sure it’s easily accessible. If your work is difficult to find, it’s pretty unlikely you’ll be gaining the hordes of followers your top-quality material totally deserves. So, what can you do to get your latest post seen by more eyes?

Well, thankfully, the social media gods have gifted us with a very special tool that facilitates the dissemination of information. I’m talking about the almighty hashtag. Elevated from its humble origins by computer programmers in the 1970s, who inserted the symbol in lines of code when they contained special keywords, the hashtag made its first appearance in the world of social media in 2007 when Chris Messina proposed using it to establish groups.

Since then, hashtags’ popularity has grown to the point that they’ve eclipsed their home on Twitter and become a mainstay on most other platforms – you can find them on Facebook, Instagram, and even LinkedIn. Just click on that “See more” link, and sure enough, you’ll be greeted by dozens of hashtags affixed to the post. As for what they actually do, it’s pretty simple: hashtags essentially function as searchable keywords, and by adding one to your post, you indicate to the respective platform that your content is related to whatever tags you’ve selected. It’ll then appear in searches performed by visitors to that site.

I know what you’re thinking. Your content involves many different subjects. Just how many of these hashtags can you use? To find out, we spoke with Detroit marketing expert, Robert Courtney, on the strategy he uses at his firm. “Based on our experience in working with close to 100 Instagram accounts in the last two years, we’ve noticed much faster growth in using as many hashtags as the platform will allow than in using more specific tags to the context of the post,” he said.

In other words, here’s your answer...